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  1. 1
    Effective Advertising: Understanding When, How, and Why Advertising Works
    por Gerard J. Tellis
    Off-Campus Access: Athens ID and Password Required
    On-Campus Access: No User ID or Password Required
    Full text available on SAGE[19-Jun-12]
    Off-campus access
    Electrónico eBook
  2. 2
    The SAGE Handbook of Advertising
    por Gerard J Tellis
    Off-Campus Access: Athens ID and Password Required
    On-Campus Access: No User ID or Password Required
    Full text available on SAGE[22-Jun-09]
    Off-campus access
    Electrónico eBook
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