Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Idioma: | English |
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BRAC Univeristy
2018
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| Acesso em linha: | http://hdl.handle.net/10361/10349 |
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10361-10349 |
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10361-103492019-09-30T04:49:57Z Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh Tabassum, Rakshanda Mohammad Al-Din, Mr. Zaheed Husein BRAC Business School, BRAC University Garnier Social marketing Customer awareness This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (pages 39). This report covers the overall situation of Social Media Marketing platform and its contribution on brand promotion and customer awareness of one of the most leading beauty and health care brands - Garnier. Garnier is a sub-brand of L’Oreal. It promotes its brand name by the tagline “Take Care” which focuses on nurturing of skin and hair on a daily basis of both men and women. The official Facebook pages and media buying of Garnier Bangladesh and Garnier Men Bangladesh are directly controlled by the digital and creative team of Wavemaker (previously, MAXUS) Bangladesh, which is one of the foremost media buying agencies of GroupM and Asiatic 3Sixty Bangladesh. My main objective was to learn the insights of digital marketing, promotional campaign planning, execution, community management and understand the impact of social media on the field of digital marketing that is being constantly established nowadays for the long run success of companies. However, this report contains the organization’s overview, background and its activities as well as the responsibilities I have been given to handle and the challenges I have faced during internship period. Moreover, various creative contents published by the official page of Garnier Bangladesh and the post engagement along with performance rate of those contents measured by the Facebook Insight Tools every week have also been included in this report. Lastly, this report contains discussion on the process of successful media and digital marketing plans executed by Wavemaker Bangladesh. Rakshanda Tabassum B. Business Administration 2018-07-14T09:08:39Z 2018-07-14T09:08:39Z 2018 2018-04-12 Internship report ID 13304057 http://hdl.handle.net/10361/10349 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Garnier Social marketing Customer awareness |
| spellingShingle |
Garnier Social marketing Customer awareness Tabassum, Rakshanda Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mohammad Al-Din, Mr. Zaheed Husein |
| author_facet |
Mohammad Al-Din, Mr. Zaheed Husein Tabassum, Rakshanda |
| format |
Internship report |
| author |
Tabassum, Rakshanda |
| author_sort |
Tabassum, Rakshanda |
| title |
Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| title_short |
Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| title_full |
Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| title_fullStr |
Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| title_full_unstemmed |
Social media marketing impact on GARNIER brand promotion and customer awareness at WAVEMAKER Bangladesh |
| title_sort |
social media marketing impact on garnier brand promotion and customer awareness at wavemaker bangladesh |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/10349 |
| work_keys_str_mv |
AT tabassumrakshanda socialmediamarketingimpactongarnierbrandpromotionandcustomerawarenessatwavemakerbangladesh |
| _version_ |
1814307408243064832 |