Factors generated via experiential marketing and itseffect on building brand equity
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2019
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/12332 |
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10361-12332 |
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10361-123322023-01-24T09:35:56Z Factors generated via experiential marketing and itseffect on building brand equity Al Noor, Md. Dayan Hossian, Tofazzal Brac Business School, Brac University Experiential marketing Brand equity Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. Cataloged from PDF version of internship report. Includes bibliographical references (pages 21-22). Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these people. Undoubtedly this industry is going to experience an impeccable growth in the days to come, but the strategies they adopt will set few apart from the rest. Currently for FMCG industry, experiential marketing plays a big role in creating a sustainable consumer value chain. It ultimately effects on the overall brand equity of the brand. This paper studies the factors generated via experiential marketing and their effect on building brand equity for such companies. In order to do that, primary and secondary research was conducted and survey data was collected via online. Using that data, several analysis was run with SPSS to reach the findings of the study. Furthermore, this paper also includes the limitations and further scope of study. Lastly, based on the findings of the survey, few recommendations were made to enhance future marketing campaign activities. Md. Dayan Al Noor B. Business Administration 2019-07-10T06:23:55Z 2019-07-10T06:23:55Z 2019 2019-04-30 Internship report ID 15104186 http://hdl.handle.net/10361/12332 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Experiential marketing Brand equity Marketing. |
| spellingShingle |
Experiential marketing Brand equity Marketing. Al Noor, Md. Dayan Factors generated via experiential marketing and itseffect on building brand equity |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. |
| author2 |
Hossian, Tofazzal |
| author_facet |
Hossian, Tofazzal Al Noor, Md. Dayan |
| format |
Internship report |
| author |
Al Noor, Md. Dayan |
| author_sort |
Al Noor, Md. Dayan |
| title |
Factors generated via experiential marketing and itseffect on building brand equity |
| title_short |
Factors generated via experiential marketing and itseffect on building brand equity |
| title_full |
Factors generated via experiential marketing and itseffect on building brand equity |
| title_fullStr |
Factors generated via experiential marketing and itseffect on building brand equity |
| title_full_unstemmed |
Factors generated via experiential marketing and itseffect on building brand equity |
| title_sort |
factors generated via experiential marketing and itseffect on building brand equity |
| publisher |
Brac University |
| publishDate |
2019 |
| url |
http://hdl.handle.net/10361/12332 |
| work_keys_str_mv |
AT alnoormddayan factorsgeneratedviaexperientialmarketinganditseffectonbuildingbrandequity |
| _version_ |
1814307920708370432 |