| Sumari: | This study aimed to assess the viability of eight small scale potential economic enterprises
covering the production of sweet toy, rubber shoe, toothpowder, ball pen candle, plastic
bag, spice packet and rice mill introduced in 1998 by BRAC's Rural Enterprise Project
(REP) from both the organization and members' perspectives, using ratio analysis. The
paper reveals that majority of the enterprises discussed have the potential to contribute
significantly to higher rural incomes. However all these projects are not homogenous and
some are more productive than others. Findings indicate that member involved in the
making of candles earn the highest gross profit followed by plastic bag and ball pen. Rice
mill, toothpowder and sweet toy have also been found to be quite promising. Comparing
the return on investment, with the exception of rubber shoe and spice packets, all projects
are more or less viable. Many factors could be held responsible for the losses incurred in
the making of rubber shoe and spice packets. For a firm to grow successfully, appropriate
techniques of production must be chosen to ensure that these are in accordance with the
local factor endowments.
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