Readership survey: the case of a research compendium in Bangla

Nirjash, a research compendium in Bangla, is published primarily for BRAC field staff. After three years of its publication it was felt essential to conduct a readership survey on its usefulness, accessibility and readability. The study assessed the readership of this compendium among the BRAC fie...

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Bibliografische gegevens
Hoofdauteurs:	Ullah, AKM Ahsan, Ahmed, Hasan Shareef
Formaat:	Research report
Taal:	English
Gepubliceerd in:	BRAC Research and Evaluation Division (RED) 2019
Onderwerpen:	Readership Research compendium Bangla BRAC Readership surveys Non-governmental organizations > Bangladesh.
Online toegang:	http://hdl.handle.net/10361/13361

id	10361-13361
record_format	dspace
spelling	10361-133612019-12-31T21:01:12Z Readership survey: the case of a research compendium in Bangla Ullah, AKM Ahsan Ahmed, Hasan Shareef Readership Research compendium Bangla BRAC Readership surveys Non-governmental organizations -- Bangladesh. Nirjash, a research compendium in Bangla, is published primarily for BRAC field staff. After three years of its publication it was felt essential to conduct a readership survey on its usefulness, accessibility and readability. The study assessed the readership of this compendium among the BRAC field staff. Data were collected from 1 ,698 field staff of 1 03 BRAC area offices in 18 districts. Of the 1, 698 respondents, 497 were interviewed and information from the rest (1,201) was obtained through postal questionnaires. Findings of the study revealed that 45% of the respondents were aware of Nirjash and of them 79% (604) had read it. A higher proportion of the field managers were aware of Nirjash (90%) while it was much lower (40%) for the programme organizers (PO). Among those who read it 48% found its language easy while only 7% found hard, and 93% reported to be benefited. On the contrary, nearly 2% did net like it while 40% and 58% viewed it as a very good and good to read respectively. Over the three years, readership increased by 26% compared to the survey of 1995. No field offices were found to have got all issues of the Nirjash. The study shows that there was a communication gap among the field managers and their staff and there was a problem in the distribution system. 2019-12-31T04:28:11Z 2019-12-31T04:28:11Z 1999-01 Research report Ullah, A. A., & Ahmed, H. S. (1999, January). Readership survey: the case of a research compendium in Bangla. Research Reports (1998): Social Studies, Vol – XXI, 279–287. http://hdl.handle.net/10361/13361 en application/pdf BRAC Research and Evaluation Division (RED)
institution	Brac University
collection	Institutional Repository
language	English
topic	Readership Research compendium Bangla BRAC Readership surveys Non-governmental organizations -- Bangladesh.
spellingShingle	Readership Research compendium Bangla BRAC Readership surveys Non-governmental organizations -- Bangladesh. Ullah, AKM Ahsan Ahmed, Hasan Shareef Readership survey: the case of a research compendium in Bangla
description	Nirjash, a research compendium in Bangla, is published primarily for BRAC field staff. After three years of its publication it was felt essential to conduct a readership survey on its usefulness, accessibility and readability. The study assessed the readership of this compendium among the BRAC field staff. Data were collected from 1 ,698 field staff of 1 03 BRAC area offices in 18 districts. Of the 1, 698 respondents, 497 were interviewed and information from the rest (1,201) was obtained through postal questionnaires. Findings of the study revealed that 45% of the respondents were aware of Nirjash and of them 79% (604) had read it. A higher proportion of the field managers were aware of Nirjash (90%) while it was much lower (40%) for the programme organizers (PO). Among those who read it 48% found its language easy while only 7% found hard, and 93% reported to be benefited. On the contrary, nearly 2% did net like it while 40% and 58% viewed it as a very good and good to read respectively. Over the three years, readership increased by 26% compared to the survey of 1995. No field offices were found to have got all issues of the Nirjash. The study shows that there was a communication gap among the field managers and their staff and there was a problem in the distribution system.
format	Research report
author	Ullah, AKM Ahsan Ahmed, Hasan Shareef
author_facet	Ullah, AKM Ahsan Ahmed, Hasan Shareef
author_sort	Ullah, AKM Ahsan
title	Readership survey: the case of a research compendium in Bangla
title_short	Readership survey: the case of a research compendium in Bangla
title_full	Readership survey: the case of a research compendium in Bangla
title_fullStr	Readership survey: the case of a research compendium in Bangla
title_full_unstemmed	Readership survey: the case of a research compendium in Bangla
title_sort	readership survey: the case of a research compendium in bangla
publisher	BRAC Research and Evaluation Division (RED)
publishDate	2019
url	http://hdl.handle.net/10361/13361
work_keys_str_mv	AT ullahakmahsan readershipsurveythecaseofaresearchcompendiuminbangla AT ahmedhasanshareef readershipsurveythecaseofaresearchcompendiuminbangla
_version_	1814307922787696640

Readership survey: the case of a research compendium in Bangla

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