Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.

Bibliographic Details
Main Author: Tasnim, Sarah
Other Authors: Haque, Shamim Ehsanul
Format: Internship report
Language:English
Published: Brac University 2020
Subjects:
Re-branding
Organizational sustainability
Prime Bank Limited
Banks and banking > Bangladesh.
Bank marketing > Bangladesh.
Brand name products > Bangladesh > Management.
Online Access:http://hdl.handle.net/10361/13749

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