Data management platform in Digital Marketing: A new experience for Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Natura: | Internship report |
| Lingua: | en_US |
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Brac University
2021
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| Accesso online: | http://hdl.handle.net/10361/14431 |
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10361-14431 |
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10361-144312021-05-27T10:38:41Z Data management platform in Digital Marketing: A new experience for Bangladesh Ahmed, Soyeb Ahmed, Md. Shamim Brac Business School, Brac University Data Management Platform Digital Marketing Ads Consumer Behavior Audience Track This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 47) Today we are living in a world where technology is advancing in each second. The traditional theories and terms for business is obsoleting and the new terms are introduced by the business owners. The number of brands and startup companies are increasing tremendously. On the other hand, consumers of brands are also changing based on the technology availability. The users now want more reviews and trials of the product before purchasing them. In order to meet the customer satisfaction and provide reviews, number of websites and apps are increasing day by day. This is how technology and business are mixing together and touching the new heights. Since, the consumer behavior has changed the business and brands are shifting more towards online. To understand the consumer behavior and experience is the main factor for digital marketing. There are a lot of platform which helps the brands to understand the consumer experience. However, the Data Management Platform in digital marketing, can track the audience, segment the customers into various groups, serve ads based on their preferences and having positive impact on their buying behavior Soyeb Ahmed B. Business Administration 2021-05-25T10:36:08Z 2021-05-25T10:36:08Z 2020 2020-09 Internship report ID: 16104097 http://hdl.handle.net/10361/14431 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Data Management Platform Digital Marketing Ads Consumer Behavior Audience Track |
| spellingShingle |
Data Management Platform Digital Marketing Ads Consumer Behavior Audience Track Ahmed, Soyeb Data management platform in Digital Marketing: A new experience for Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Ahmed, Soyeb |
| format |
Internship report |
| author |
Ahmed, Soyeb |
| author_sort |
Ahmed, Soyeb |
| title |
Data management platform in Digital Marketing: A new experience for Bangladesh |
| title_short |
Data management platform in Digital Marketing: A new experience for Bangladesh |
| title_full |
Data management platform in Digital Marketing: A new experience for Bangladesh |
| title_fullStr |
Data management platform in Digital Marketing: A new experience for Bangladesh |
| title_full_unstemmed |
Data management platform in Digital Marketing: A new experience for Bangladesh |
| title_sort |
data management platform in digital marketing: a new experience for bangladesh |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14431 |
| work_keys_str_mv |
AT ahmedsoyeb datamanagementplatformindigitalmarketinganewexperienceforbangladesh |
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1814309779579863040 |