Understanding the usage of sanitary napkin by women in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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Brac University
2021
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| Online Access: | http://hdl.handle.net/10361/14502 |
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10361-145022021-06-08T21:01:26Z Understanding the usage of sanitary napkin by women in Bangladesh Shetu, Zahin Anika Akhter, Rahma Brac Business School, Brac University Sanitary napkin Women This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 35) Due to the partial requirement of the BBA program, I am required to do my internship to complete my undergrad life and thus, my destination for the internship program was in the Marketing Department of the ‘Square Toiletries Ltd.’ In this report, I attempted to represent a portion of my perceptions which I had seen during this entry-level position period. As ‘Square Toiletries Ltd.’ is probably the biggest maker of toiletries items in Bangladesh it was an extraordinary open door indeed, to find out about its authoritative practices, corporate manners and various practices in the Marketing Department. STL follows a very much characterized progressive system or structure for the board representatives to keep up the hierarchy of leadership which begins with the General Manager and ends with the Junior Executive. It likewise follows a diverse chain of command for its business group. The association has a few qualities and openings and then again it likewise has shortcomings and dangers. In any case, it is equipped for pushing forward by defeating the greater part of the impediments. Moreover, the main motive of this report is to analyze the recent usage trend of sanitary napkin, purchase behaviour, position of Senora brand and the reasons influencing buyers to buy sanitary napkin. Basically, the data gathered was collected from primary source via the aid of the secondary source. From the survey, it was found that the current brand used by women was Freedom preferred by 55.9% women then Whisper which was 32.4% and the third one was Senora consisting of 8.8% of women. Another probable data portrayed that the most used brand by women was Freedom which is preferred by 50%, Whisper by 38.2% and Senora by 11.8%. To encapsulate, we can state that Senora successfully has created their place among top 10 brands of sanitary napkin in Bangladesh by continually supporting women through the conduction of several women empowerment campaign. Zahin Anika Shetu B. Business Administration 2021-06-08T05:48:54Z 2021-06-08T05:48:54Z 2020 2020-04 Internship report ID: 15304034 http://hdl.handle.net/10361/14502 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Sanitary napkin Women |
| spellingShingle |
Sanitary napkin Women Shetu, Zahin Anika Understanding the usage of sanitary napkin by women in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Shetu, Zahin Anika |
| format |
Internship report |
| author |
Shetu, Zahin Anika |
| author_sort |
Shetu, Zahin Anika |
| title |
Understanding the usage of sanitary napkin by women in Bangladesh |
| title_short |
Understanding the usage of sanitary napkin by women in Bangladesh |
| title_full |
Understanding the usage of sanitary napkin by women in Bangladesh |
| title_fullStr |
Understanding the usage of sanitary napkin by women in Bangladesh |
| title_full_unstemmed |
Understanding the usage of sanitary napkin by women in Bangladesh |
| title_sort |
understanding the usage of sanitary napkin by women in bangladesh |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14502 |
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AT shetuzahinanika understandingtheusageofsanitarynapkinbywomeninbangladesh |
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