Role of corporate communication during times of crisis
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Médium: | Internship report |
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Brac University
2021
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| On-line přístup: | http://hdl.handle.net/10361/14836 |
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10361-148362021-07-27T21:01:21Z Role of corporate communication during times of crisis Shamim, Roshni Ahmed, Md. Shamim Brac Business School, Brac University Corporate communication Crisis management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 42) As a developing economy, the challenges faced by Bangladesh are vast and complex. Our country is threatened by multiple external factors, such as ecological devastation, changes in the climate, unstable political front, economic inequalities, all inevitably leading to youth unemployment. Bangladesh Youth Leadership Center aims to aid in this damaging outcome, and bring about revolutionary change. By cultivating traits of courage, competence and compassion in the youth, they aim to provide a rising generation of robust leaders. My primary objective to establish in this report is the importance and significance of corporate communication during crisis management. The world economy is in shambles, and every firm is scrambling to stay afloat during this critical time. During this time, the single most important division to lead company branding is the Marketing and Communication team. This report therefore delves in-depth about how corporate communication is utilized to battle against a global pandemic. Furthermore, my objectives also include the purpose of this report to fulfill future contingencies by planning ahead. My initiative for this report is to build on a comprehensive outlook on the ways that marketing and communication can effectively connect a company to its consumers, even when the economy is struggling. Shamim, Roshni B. Business Administration 2021-07-27T16:11:23Z 2021-07-27T16:11:23Z 2020 2020 Internship report ID: 16104114 http://hdl.handle.net/10361/14836 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Corporate communication Crisis management |
| spellingShingle |
Corporate communication Crisis management Shamim, Roshni Role of corporate communication during times of crisis |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Shamim, Roshni |
| format |
Internship report |
| author |
Shamim, Roshni |
| author_sort |
Shamim, Roshni |
| title |
Role of corporate communication during times of crisis |
| title_short |
Role of corporate communication during times of crisis |
| title_full |
Role of corporate communication during times of crisis |
| title_fullStr |
Role of corporate communication during times of crisis |
| title_full_unstemmed |
Role of corporate communication during times of crisis |
| title_sort |
role of corporate communication during times of crisis |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14836 |
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AT shamimroshni roleofcorporatecommunicationduringtimesofcrisis |
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1814308686807433216 |