How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Podrobná bibliografie
Hlavní autor:	Akram, Irfan
Další autoři:	Mamoon, Mahreen
Médium:	Internship report
Jazyk:	English
Vydáno:	Brac University 2021
Témata:	Social media Fashion industry Consumer perception Instagram Internet marketing
On-line přístup:	http://hdl.handle.net/10361/15092

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