Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Natura: | Internship report |
| Lingua: | English |
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Brac University
2021
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| Accesso online: | http://hdl.handle.net/10361/15235 |
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10361-15235 |
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10361-152352021-10-13T21:01:21Z Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel Nishat, Riffatun Islam Khan, Tanzin Brac Business School, Brac University Renaissance Dhaka Gulshan Hotel Marketing strategies Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 37). Renaissance Dhaka Gulshan Hotel is known as one of the most luxurious hotel in Bangladesh. It is a premium lifestyle brand of the Marriott International Hotel and Resorts. Renaissance Dhaka Gulshan Hotel is situated at Gulshan 1. It has 211 stylish and vibrant guest rooms as well as suites designed with a touch of local culture and art. It has 03 multi-functional meeting rooms and one ballroom which can be further divided into 5 sections. It also has 05 restaurants. The Renaissance Dhaka has been loyal to its customers. In order to reach more customers, every time they are coming with innovative marketing ideas as well as promote the ideas through different communication channel. Starting from the social media, sales calls, PR promotions they are doing the promotions in everywhere. New technologies are used to conduct all the business operations. Due to their loyalty towards the business, within a very short they have already acquired their position in the market. They communicate with their clients for events such as for corporate rooms, meeting, opening, and closing ceremony as well as wedding and birthday program. The way they comminute with the clients it is cordial enough to win the guests heart. Riffatun Islam Nishat B. Business Administration 2021-10-13T05:00:26Z 2021-10-13T05:00:26Z 2021 2021-01 Internship report ID 16304174 http://hdl.handle.net/10361/15235 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Renaissance Dhaka Gulshan Hotel Marketing strategies Marketing |
| spellingShingle |
Renaissance Dhaka Gulshan Hotel Marketing strategies Marketing Nishat, Riffatun Islam Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Nishat, Riffatun Islam |
| format |
Internship report |
| author |
Nishat, Riffatun Islam |
| author_sort |
Nishat, Riffatun Islam |
| title |
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| title_short |
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| title_full |
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| title_fullStr |
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| title_full_unstemmed |
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel |
| title_sort |
effectiveness of marketing strategies for renaissance dhaka gulshan hotel |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15235 |
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AT nishatriffatunislam effectivenessofmarketingstrategiesforrenaissancedhakagulshanhotel |
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