Professional experience at Unilever Bangladesh Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Materyal Türü: | Internship report |
| Dil: | English |
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Brac University
2022
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| Online Erişim: | http://hdl.handle.net/10361/15954 |
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10361-15954 |
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10361-159542022-01-18T21:01:24Z Professional experience at Unilever Bangladesh Limited Monem, M.A Ahmed, Md. Shamim Brac Business School, Brac University Market visit Localization Launching Market leader GTM This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 64-65 ). Unilever, a British-Dutch multinational corporation established in 1929, is one of the world's oldest and most well-known corporations. It is the world's third largest consumer products firm, with over 400 brands sold in over 190 countries. Unilever Bangladesh Ltd., a subsidiary of Unilever in Bangladesh, has grown to become one of the most powerful multinational corporations in the FMCG market. The firm has grown throughout the years by providing Bangladeshis with world-class creative items. Unilever goods such as Lux, G&L, Rin, Surf-Excel, Vim, Dove, Knorr, and others are used by more than 90% of the country's homes. I started my journey with Unilever Bangladesh as a GTM intern where I worked on various projects starting from G&L digital Campaign, G&H Tvc, Lakme localization etc. I have tried to implement my four years university learning on these projects in order execute them accurately. Working on these projects enabled me to enhance my skills, knowledge, creativity and gave me understanding about how precisely and carefully they conduct their every operation. Among various learning, the most impactful one for me was the Lakme Localization part, where I got the opportunity to do market visit in order understand its potential to become market leader. After doing the market visit, I get to learn about the steps a company need to consider before launching a new product in the market. I have prepared this report into 3 major chapters. Firstly, I discussed about the overview of internship report (Internship information and outcomes). Secondly, the Organization part where I have discussed about the objective, origin of the study, company overview and its management, marketing, operational practices and concluded the second chapter with its SWOT analysis and recommendation. Finally, the most important part where I have described about whole professional experience at Unilever. Since, I’ve worked on various projects for which I have tried to give proper insights about my responsibilities and concluded the final chapter with findings and recommendations based on my observation. M.A Monem B. Business Administration 2022-01-18T04:30:10Z 2022-01-18T04:30:10Z 2021 2021-10 Internship report ID 17104026 http://hdl.handle.net/10361/15954 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Market visit Localization Launching Market leader GTM |
| spellingShingle |
Market visit Localization Launching Market leader GTM Monem, M.A Professional experience at Unilever Bangladesh Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Monem, M.A |
| format |
Internship report |
| author |
Monem, M.A |
| author_sort |
Monem, M.A |
| title |
Professional experience at Unilever Bangladesh Limited |
| title_short |
Professional experience at Unilever Bangladesh Limited |
| title_full |
Professional experience at Unilever Bangladesh Limited |
| title_fullStr |
Professional experience at Unilever Bangladesh Limited |
| title_full_unstemmed |
Professional experience at Unilever Bangladesh Limited |
| title_sort |
professional experience at unilever bangladesh limited |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/15954 |
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AT monemma professionalexperienceatunileverbangladeshlimited |
| _version_ |
1814307489143848960 |