Marketing strategy of Joy Express
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Materyal Türü: | Internship report |
| Dil: | English |
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Brac University
2022
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| Online Erişim: | http://hdl.handle.net/10361/16955 |
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10361-16955 |
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10361-169552022-06-12T21:01:31Z Marketing strategy of Joy Express Nabila, Ayesha Akhter, Rahma Mahbub, Md. Fazla Uddin Brac Business School, Brac University Online delivery service Marketing strategy Courier service Start-up company Internet marketing Entrepreneurship. New business enterprises -- Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 39). Courier service has become a vital part in the digital era. As E-commerce and F-commerce are growing day by day, people are preferring online delivery services more and more nowadays. Maintaining an effective strategy for marketing has become very essential in courier services. Nowadays, there are huge numbers of courier services throughout Bangladesh. For that reason, it is very crucial to market a courier service differently than the other courier services. In my report, the marketing strategies of “Joy Express Ltd” will be emphasized particularly. There are countless established courier services with various facilities in Bangladesh such as Redex, Pathao, E-courier and so on. As a result, if the marketing strategy is not strong enough to create an obvious difference among all the courier services, it will be very difficult for “Joy Express Ltd” to survive. For that reason, “Joy Express” is following various marketing strategies to overcome as a startup company. However, there are lots of improvements still to be done by “Joy Express” in the field of operations and marketing. By implementing proper strategy, a startup like “Joy Express” will easily be able to achieve victory. Ayesha Nabila B. Business Administration 2022-06-12T03:58:59Z 2022-06-12T03:58:59Z 2021 2021-06 Internship report ID 16104031 http://hdl.handle.net/10361/16955 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Online delivery service Marketing strategy Courier service Start-up company Internet marketing Entrepreneurship. New business enterprises -- Management. |
| spellingShingle |
Online delivery service Marketing strategy Courier service Start-up company Internet marketing Entrepreneurship. New business enterprises -- Management. Nabila, Ayesha Marketing strategy of Joy Express |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Nabila, Ayesha |
| format |
Internship report |
| author |
Nabila, Ayesha |
| author_sort |
Nabila, Ayesha |
| title |
Marketing strategy of Joy Express |
| title_short |
Marketing strategy of Joy Express |
| title_full |
Marketing strategy of Joy Express |
| title_fullStr |
Marketing strategy of Joy Express |
| title_full_unstemmed |
Marketing strategy of Joy Express |
| title_sort |
marketing strategy of joy express |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/16955 |
| work_keys_str_mv |
AT nabilaayesha marketingstrategyofjoyexpress |
| _version_ |
1814307875792617472 |