Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter: Islam, Kazi Tasnimul
Andre forfattere: Islam, Md Asadul
Format: Thesis
Sprog:English
Udgivet: Brac University 2023
Fag:
Social media
Social media marketing
Perceived quality
Generation Y
Millennials
Price
Bangladesh
Developing country
Online marketing
Online adgang:http://hdl.handle.net/10361/17694
Beskrivelse
Summary:This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

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