E-commerce marketing practices for consumer goods in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Internship report |
| Язык: | English |
| Опубликовано: |
Brac University
2024
|
| Предметы: | |
| Online-ссылка: | http://hdl.handle.net/10361/22238 |
| id |
10361-22238 |
|---|---|
| record_format |
dspace |
| spelling |
10361-222382024-01-29T21:03:16Z E-commerce marketing practices for consumer goods in Bangladesh Hasan, Syed Sadat Hossain, Saif Brac Business School, Brac University FMCG E-commerce Marketing strategies Advertisements Social media marketing Internet marketing. Social media. Business--Bangladesh. Technological innovations--Economic aspects This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 46-47). E-commerce has gradually been a driving force of the economic development of Bangladesh. The key objective of this research project is to identify the best practices of e-commerce marketing in Bangladesh, with special focus on the fast-moving consumer goods. In this report, the best practices of optimizing an e-commerce product page, crafting e-commerce marketing strategies, best ways of utilizing different advertising goals, channels and formats for e-commerce marketing, etc. have been covered in order to achieve the key objective. In order to gather information, both primary and secondary research has been conducted. After conducting this research, the way renowned organizations illustrate their e-commerce product pages following the platform guidelines, how they craft e-commerce marketing strategies, how these organizations use different advertisement platforms and ad formats to achieve their marketing objectives, how influencers can be leveraged for advertisement and promotion, how organizations build and maintain strong customer relationship through e-commerce pages, how they measure the outcomes of their marketing efforts, ways they tackle different challenges, etc. have been discussed with examples. Moreover, recommendations have been shared for the organizations who want to take their e-commerce marketing efforts to a new height. Syed Sadat Hasan B. Business Administration 2024-01-29T05:25:12Z 2024-01-29T05:25:12Z 2023 2023-08 Internship report ID 19204066 http://hdl.handle.net/10361/22238 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
FMCG E-commerce Marketing strategies Advertisements Social media marketing Internet marketing. Social media. Business--Bangladesh. Technological innovations--Economic aspects |
| spellingShingle |
FMCG E-commerce Marketing strategies Advertisements Social media marketing Internet marketing. Social media. Business--Bangladesh. Technological innovations--Economic aspects Hasan, Syed Sadat E-commerce marketing practices for consumer goods in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Hasan, Syed Sadat |
| format |
Internship report |
| author |
Hasan, Syed Sadat |
| author_sort |
Hasan, Syed Sadat |
| title |
E-commerce marketing practices for consumer goods in Bangladesh |
| title_short |
E-commerce marketing practices for consumer goods in Bangladesh |
| title_full |
E-commerce marketing practices for consumer goods in Bangladesh |
| title_fullStr |
E-commerce marketing practices for consumer goods in Bangladesh |
| title_full_unstemmed |
E-commerce marketing practices for consumer goods in Bangladesh |
| title_sort |
e-commerce marketing practices for consumer goods in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22238 |
| work_keys_str_mv |
AT hasansyedsadat ecommercemarketingpracticesforconsumergoodsinbangladesh |
| _version_ |
1814309381946212352 |