Data driven marketing and its implications: a case study on TAAGA and Noir Clothing
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Jezik: | English |
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Brac University
2024
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| Online dostop: | http://hdl.handle.net/10361/23008 |
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10361-230082024-05-30T21:02:37Z Data driven marketing and its implications: a case study on TAAGA and Noir Clothing Shadab, S.M. Akter, Tania Brac Business School, Brac University Data driven marketing TAAGA Noir Clothing E-commerce Online retail market Retail trade Electronic commerce This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship reports. Includes bibliographical references (page 33). This report analyses and evaluates the significance of data driven marketing in Bangladesh based on current data. Bangladesh's Data Driven Marketing is a new idea and it has become much easier since the Bangladesh government's e-commerce policy and is now popular in Bangladesh. A latest survey shows that Bangladesh is an evolving online market with a growing market of approximately BDT 2 billion. The launch of 3G and 4G mobile internet has significantly boosted the online retail market as well, which shows us the importance of online marketing, that is executed by data driven marketing. In this research paper I try to analyze the factors that could eventually make the Data Driven Marketing sector more significant and by doing so I tried to visualize the future of this sector for our country Bangladesh. The aim of this paper is to identify the significance of data driven marketing in Bangladesh. For my analysis, I have considered two companies, this first one is TAAGA and the another one is Noir Clothing. Through comparing these two brands, I will show how much data driven marketing can help any business to grow and flourish in the era of globalization. S.M. Shadab B. Business Administration 2024-05-30T03:04:13Z 2024-05-30T03:04:13Z ©2020 2020-03 Internship report ID: 15204042 http://hdl.handle.net/10361/23008 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Data driven marketing TAAGA Noir Clothing E-commerce Online retail market Retail trade Electronic commerce |
| spellingShingle |
Data driven marketing TAAGA Noir Clothing E-commerce Online retail market Retail trade Electronic commerce Shadab, S.M. Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Shadab, S.M. |
| format |
Internship report |
| author |
Shadab, S.M. |
| author_sort |
Shadab, S.M. |
| title |
Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| title_short |
Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| title_full |
Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| title_fullStr |
Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| title_full_unstemmed |
Data driven marketing and its implications: a case study on TAAGA and Noir Clothing |
| title_sort |
data driven marketing and its implications: a case study on taaga and noir clothing |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23008 |
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AT shadabsm datadrivenmarketinganditsimplicationsacasestudyontaagaandnoirclothing |
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1814308414532091904 |