A comprehensive study on marketing plan of ISHO Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Jezik: | English |
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Brac University
2024
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| Online dostop: | http://hdl.handle.net/10361/23019 |
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10361-230192024-05-30T21:00:32Z A comprehensive study on marketing plan of ISHO Limited Akhtar, Meehda Luban Haque, Mahmudul Ahmed, Md. Shamim Brac Business School, Brac University Furniture Marketing plan Sales strategies Customers Products Growth Profit Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 36-41). ISHO is a furniture and lifestyle brand in Bangladesh that follows certain approach to manufacture and introduce industry-first products and services through innovative campaigns to the Bangladeshi market. They designed products for home accessories, furniture, and kitchen appliances. The company is changing cultural perceptions of design and lifestyle while focusing on R&D to develop products and services that are driven by demographics. Most of ISHO's products are properly packaged. Home furnishings and accessories are among the approximately 4,500 products in ISHO's product line. A large portion of this extensive selection is accessible for purchase online through the ISHO website, and it is also readily available in all stores. The marketing plan calls for providing a sizable selection of goods, including functional home furnishings and high-performance models with new technologies. Travelers, enthusiasts of great cuisine, commuters, and tech enthusiasts are the types of people who are most likely to become ISHO customers. ISHO has established a reputation for offering items that are high-quality and work admirably and that are trendy and modernly styled. Several rivals have attempted to emulate ISHOs' model, but they have been unsuccessful. Meehda Luban Akhtar Meehda Luban Akhtar B. Business Administration 2024-05-30T05:05:32Z 2024-05-30T05:05:32Z 2023 2023-01 Internship report ID 18204006 http://hdl.handle.net/10361/23019 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Furniture Marketing plan Sales strategies Customers Products Growth Profit Marketing. |
| spellingShingle |
Furniture Marketing plan Sales strategies Customers Products Growth Profit Marketing. Akhtar, Meehda Luban A comprehensive study on marketing plan of ISHO Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Haque, Mahmudul |
| author_facet |
Haque, Mahmudul Akhtar, Meehda Luban |
| format |
Internship report |
| author |
Akhtar, Meehda Luban |
| author_sort |
Akhtar, Meehda Luban |
| title |
A comprehensive study on marketing plan of ISHO Limited |
| title_short |
A comprehensive study on marketing plan of ISHO Limited |
| title_full |
A comprehensive study on marketing plan of ISHO Limited |
| title_fullStr |
A comprehensive study on marketing plan of ISHO Limited |
| title_full_unstemmed |
A comprehensive study on marketing plan of ISHO Limited |
| title_sort |
comprehensive study on marketing plan of isho limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23019 |
| work_keys_str_mv |
AT akhtarmeehdaluban acomprehensivestudyonmarketingplanofisholimited AT akhtarmeehdaluban comprehensivestudyonmarketingplanofisholimited |
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