An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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2024
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| Online dostop: | http://hdl.handle.net/10361/23034 |
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10361-230342024-05-30T21:01:57Z An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited Magdy, Alif Mohammad Enam, Fabiha Brac Business School, Brac University Business development RMG Ready-made garment Sales marketing MNC International business enterprises Business This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of the internship report. Includes bibliographical references (page 41). This report gives an overview of the activities, strategies of the teams of C&P business development division of SGS Bangladesh. It explores the way they serve their clients, acquire and retain clients, generate business opportunities, provides customer support, promote services, ensure sales. It is crucial to highlight how SGS operates and plays a vital role in ensuring compliance with regulations and quality of the important industries of Bangladesh such as RMG, leather, food and agriculture. The first chapter illustrates my responsibilities, contributions, challenges as a Sales and Marketing at SGS Bangladesh Limited. The second chapter gives an overview of the market SGS operates and this part show their different strategies, characteristics and also a competitive analysis of the market. The third and final chapter explores the overall marketing strategies, roles of different teams, their activities, which is crucial to learn about how an MNC like SGS operates in Bangladesh and their role in the local industries. Also, it shows how SGS uses customer survey to make further improvement to their organisation. The overall purpose of this paper to gain knowledge and experience regarding SGS Bangladesh and their business development activities and strategies. Alif Mohammad Magdy B. Business Administration 2024-05-30T09:34:28Z 2024-05-30T09:34:28Z ©2023 2023-05 Internship report ID 19104141 http://hdl.handle.net/10361/23034 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business development RMG Ready-made garment Sales marketing MNC International business enterprises Business |
| spellingShingle |
Business development RMG Ready-made garment Sales marketing MNC International business enterprises Business Magdy, Alif Mohammad An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Magdy, Alif Mohammad |
| format |
Internship report |
| author |
Magdy, Alif Mohammad |
| author_sort |
Magdy, Alif Mohammad |
| title |
An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| title_short |
An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| title_full |
An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| title_fullStr |
An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| title_full_unstemmed |
An overview of the strategies and activities of the C&P Business Development Division of SGS Bangladesh Limited |
| title_sort |
overview of the strategies and activities of the c&p business development division of sgs bangladesh limited |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23034 |
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