The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Библиографические подробности
Главный автор:	Sultana, Jesmin
Другие авторы:	Hafiz, Nusrat
Формат:	Internship report
Язык:	English
Опубликовано:	Brac University 2024
Предметы:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Online-ссылка:	http://hdl.handle.net/10361/23874

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