Consumer perception for enhancing the adoption of Karobar App in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliographic Details
Main Author:	Sah, Payal Kumari
Other Authors:	Chowdhury,Md. Hasan Maksud
Format:	Internship report
Language:	English
Published:	Brac University 2024
Subjects:	Accounting Software Karobar App Internet marketing e-Commerce/e-business. Online marketing.
Online Access:	http://hdl.handle.net/10361/24038

id	10361-24038
record_format	dspace
spelling	10361-240382024-09-09T21:05:01Z Consumer perception for enhancing the adoption of Karobar App in Bangladesh Sah, Payal Kumari Chowdhury,Md. Hasan Maksud Brac Business School, Brac University. Accounting Software Karobar App Internet marketing e-Commerce/e-business. Online marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 59). The internship report titled “A Study on Consumer Perception to Enhance the Adoption of Karobar App in Bangladesh” by Payal Kumari Sah delves into the consumer behavior dynamics surrounding the Karobar App in the Bangladeshi Market. The study aims to provide insights and recommendations to boost the app’s adoption rate among users. Chapter one talks about the “Overview of the internship”, where I also mentioned about my roles and responsibilities as Marketing Operations Intern at Bytecare Technology. Chapter two covers all the details of Bytecare Technology titled “Organization Part”. The major focus of this chapter is SWOT analysis and the Porter’s Five Forces Analysis of the company. Chapter 3 focuses on the project part, where key findings and recommendations are highlighted. Through a combination of primary and secondary research, interviews, and surveys, the study uncovers crucial aspects such as user demographics, brand awareness, consumer perception, and localization strategies. The reliability scale score for the survey is .7136. The research indicates a reasonable level of brand awareness among users, with a majority expressing positive satisfaction levels with the Karobar App. Moreover, the report emphasizes the significance of making the app user-friendly based on local and regional settings, a feature highly valued by Bangladeshi consumers. Leveraging social media and digital marketing channels has proven effective in reaching a wider audience and promoting the app’s strengths. Insights from user feedback shed light on language preferences, specific needs of Bangladeshi businesses, and initial hesitation about app adoption. Based on the findings and analysis, the report offers recommendations to enhance the adoption and user experience of the Karobar app. These recommendations include strategies to further improve brand awareness and tailor the app to local preferences. These will potentially increase its user base and market penetration in Bangladesh. In conclusion, the internship report provides valuable insights into consumer perceptions and experiences related to the Karobar App, offering a roadmap for enhancing its adoption in the dynamic Bangladeshi market. Payal Kumari Sah B. Business Administration. 2024-09-09T09:19:12Z 2024-09-09T09:19:12Z ©2024 2024-07 Internship report ID 20204070 http://hdl.handle.net/10361/24038 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 67 pages. application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Accounting Software Karobar App Internet marketing e-Commerce/e-business. Online marketing.
spellingShingle	Accounting Software Karobar App Internet marketing e-Commerce/e-business. Online marketing. Sah, Payal Kumari Consumer perception for enhancing the adoption of Karobar App in Bangladesh
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
author2	Chowdhury,Md. Hasan Maksud
author_facet	Chowdhury,Md. Hasan Maksud Sah, Payal Kumari
format	Internship report
author	Sah, Payal Kumari
author_sort	Sah, Payal Kumari
title	Consumer perception for enhancing the adoption of Karobar App in Bangladesh
title_short	Consumer perception for enhancing the adoption of Karobar App in Bangladesh
title_full	Consumer perception for enhancing the adoption of Karobar App in Bangladesh
title_fullStr	Consumer perception for enhancing the adoption of Karobar App in Bangladesh
title_full_unstemmed	Consumer perception for enhancing the adoption of Karobar App in Bangladesh
title_sort	consumer perception for enhancing the adoption of karobar app in bangladesh
publisher	Brac University
publishDate	2024
url	http://hdl.handle.net/10361/24038
work_keys_str_mv	AT sahpayalkumari consumerperceptionforenhancingtheadoptionofkarobarappinbangladesh
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Consumer perception for enhancing the adoption of Karobar App in Bangladesh

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