Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Dades bibliogràfiques
Autor principal:	Islam, Ariful
Altres autors:	Lee, Sang H
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2024
Matèries:	Customer services Purchase frequency Consumer purchase behavior Pathao Limited Marketing Customer relations > Management. Customer loyalty. Consumer satisfaction > Research. Relationship marketing.
Accés en línia:	http://hdl.handle.net/10361/24070

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