Consumer’s brand switching tendency inside telecommunication industry
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2024
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| Länkar: | http://hdl.handle.net/10361/24071 |
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10361-24071 |
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10361-240712024-09-12T21:03:08Z Consumer’s brand switching tendency inside telecommunication industry Adila, Fariha Noor Akhter, Rahma Brac Business School, Brac University Telecommunication industry Brand switch Consumer satisfaction Brand loyalty Brand perception Competition--Internet service providers. Brand choice--Telecommunication. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 51-52). The telecommunications sector is one of the service sectors, where development is accelerating and, as a result, the economy and job market are improving. Today, the majority of individuals utilize mobile services for internet surfing, messaging, and calls as well. Technology-driven advancements in communication methods have benefited all businesses and contributed to economic growth (Weber & Schütte, 2019). In recent years, the telecommunications market's structure has altered. Prior to a few years ago, the industry was often monopolistic, but today's telecommunication service providers engage in fierce rivalry. Companies today work hard to develop customer-focused strategies to draw in new subscribers and keep existing ones. The goal of the study is to look into the variables influencing consumers' brand switching behavior in the Bangladeshi telecommunications sector. To quantify the links between the study's variables, a quantitative technique has been used. A questionnaire was used to gather the primary information. Using practical sampling, the 50 respondents that made up the sample were chosen. The results show that in Bangladesh, high prices, bad brand perception, subpar network quality, and a lack of promotional activities directly affect consumer switching behavior. The findings of the study can assist telecommunications businesses in determining which elements are more crucial to retaining customers and preventing brand switching. Fariha Noor Adila B. Business Administration 2024-09-12T09:15:04Z 2024-09-12T09:15:04Z ©2022 2022-09 Internship report ID 18104122 http://hdl.handle.net/10361/24071 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 56 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Telecommunication industry Brand switch Consumer satisfaction Brand loyalty Brand perception Competition--Internet service providers. Brand choice--Telecommunication. |
| spellingShingle |
Telecommunication industry Brand switch Consumer satisfaction Brand loyalty Brand perception Competition--Internet service providers. Brand choice--Telecommunication. Adila, Fariha Noor Consumer’s brand switching tendency inside telecommunication industry |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Adila, Fariha Noor |
| format |
Internship report |
| author |
Adila, Fariha Noor |
| author_sort |
Adila, Fariha Noor |
| title |
Consumer’s brand switching tendency inside telecommunication industry |
| title_short |
Consumer’s brand switching tendency inside telecommunication industry |
| title_full |
Consumer’s brand switching tendency inside telecommunication industry |
| title_fullStr |
Consumer’s brand switching tendency inside telecommunication industry |
| title_full_unstemmed |
Consumer’s brand switching tendency inside telecommunication industry |
| title_sort |
consumer’s brand switching tendency inside telecommunication industry |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24071 |
| work_keys_str_mv |
AT adilafarihanoor consumersbrandswitchingtendencyinsidetelecommunicationindustry |
| _version_ |
1814308418859565056 |