Brand activation in below the line marketing

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An Internship report presented in Partial Fulfillment of the requirements for the Degree Bachelor of Business Administration (BBA), BRAC University.

Bibliografiske detaljer
Hovedforfatter:	Sutirtha, Shafiqul Islam
Format:	Internship report
Sprog:	English
Udgivet:	BRAC Business School (BBS), BRAC University 2013
Fag:	Brand Activation
Online adgang:	http://hdl.handle.net/10361/2443

Lignende værker

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2012)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
af: Sarwar, Ohin
Udgivet: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
af: Ridoy, Reazul Islam
Udgivet: (2017)

Corporate branding : concept and cases\
Udgivet: (2005)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
af: Chowdhury, Ahnaf Monzoor
Udgivet: (2024)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
af: Promee, Nazifa Tasnim
Udgivet: (2023)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Brand activation - a focused marketing concept (Nido FortiGrow City)
af: Asad, Rashedul Kabir
Udgivet: (2017)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
af: Islam, Rayhana
Udgivet: (2023)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Employee branding and employee engagement at Daraz Bangladesh Ltd
af: Islam Mahim, Nurun Nahar
Udgivet: (2023)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Study on measuring brand awareness of OPPO Bangladesh
af: Musavee, Tehsin
Udgivet: (2018)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
af: Jahan, Marjana
Udgivet: (2023)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)