Customer service analysis of the Southeast Bank Limited, Banani Branch

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Bibliographic Details
Main Author:	Rumman, Sheikh Abd-Al
Other Authors:	Akhtar, Afsana
Format:	Internship report
Language:	English
Published:	BRAC University 2014
Subjects:	Business administration
Online Access:	http://hdl.handle.net/10361/3687

id	10361-3687
record_format	dspace
spelling	10361-36872019-09-30T03:42:04Z Customer service analysis of the Southeast Bank Limited, Banani Branch Rumman, Sheikh Abd-Al Akhtar, Afsana BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. Cataloged from PDF version of Internship report. Includes bibliographical references (page 51). A bank is a financial institution that brings together depositors and borrowers for giving/receiving surplus and deficit funds respectively. The objective of a bank is to make a profit while acting as a middle man between the above mentioned parties. Most of the bank now concentrates of marketing feasibility to earn and generate opportunity to hold existing to keep loyal customers, in the business proverbs it is told that loyal customers increase the forthcoming gainful revenue. In this report I am trying to focus about services offered by SEBL, customers’ perception about the level of customer service provided and its implementation possibility for Southeast Bank Limited Banani branch to overcome the all kinds of customer objections for the service failure and weakness. First part of this report is based on the introduction which includes topics like origin, objective, background, methodology, limitation of the study. Basically it defines the way and background of the study to prepare the report. In the next part of the report highlights a brief background of Southeast Bank Limited, with their mission, vision, objective and also providing a brief summary of all retail product and service offered by the Southeast Bank Limited. Next part is basically about the tasks done by me during the internship. A questionnaire was used to collect data from the local clients, regarding service and solutions that are offered by the institution to its customers. Data from surveys and interviews of the Bank’s customers have been used to investigate clients’ views regarding the quality and standard of the services; to identify the gaps between the services that clients want and to suggest ways of improving the services. These data were analyzed using different statistical software’s like SPSS and MS-Excel. This report is also consists of all the findings of the report provided with some recommendation in order to improve customer service quality as well as customer satisfaction level based on the observation and work experience during internship period. Sheikh Abd-Al Rumman B. Business Administration 2014-09-20T05:44:55Z 2014-09-20T05:44:55Z 2014 2014-09-16 Internship report ID 09204078 http://hdl.handle.net/10361/3687 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Business administration
spellingShingle	Business administration Rumman, Sheikh Abd-Al Customer service analysis of the Southeast Bank Limited, Banani Branch
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
author2	Akhtar, Afsana
author_facet	Akhtar, Afsana Rumman, Sheikh Abd-Al
format	Internship report
author	Rumman, Sheikh Abd-Al
author_sort	Rumman, Sheikh Abd-Al
title	Customer service analysis of the Southeast Bank Limited, Banani Branch
title_short	Customer service analysis of the Southeast Bank Limited, Banani Branch
title_full	Customer service analysis of the Southeast Bank Limited, Banani Branch
title_fullStr	Customer service analysis of the Southeast Bank Limited, Banani Branch
title_full_unstemmed	Customer service analysis of the Southeast Bank Limited, Banani Branch
title_sort	customer service analysis of the southeast bank limited, banani branch
publisher	BRAC University
publishDate	2014
url	http://hdl.handle.net/10361/3687
work_keys_str_mv	AT rummansheikhabdal customerserviceanalysisofthesoutheastbanklimitedbananibranch
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Customer service analysis of the Southeast Bank Limited, Banani Branch

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