Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model

This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; o...

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Autori principali:	Chowdhury, Tamzid Ahmed, Rahman, Masud Ibn, Afza, Syeda Rownak
Natura:	Articolo
Lingua:	English
Pubblicazione:	BRAC University 2010
Accesso online:	http://hdl.handle.net/10361/397

id	10361-397
record_format	dspace
spelling	10361-3972019-09-29T05:47:42Z Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model Chowdhury, Tamzid Ahmed Rahman, Masud Ibn Afza, Syeda Rownak This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; on the other hand other may contradict by saying that their low purchasing power doesn't permit them to avail insurance policy. This paper will highlight those issues relating to non popularity of insurance companies in Bangladesh. To find marketing side problems, Gap-model of service marketing will be fitted to the insurance industry of Bangladesh. 2010-10-10T04:18:36Z 2010-10-10T04:18:36Z 2007 Article http://hdl.handle.net/10361/397 en BRAC University Journal, BRAC University;Vol.4, No.2,pp. 55-66 application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
description	This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; on the other hand other may contradict by saying that their low purchasing power doesn't permit them to avail insurance policy. This paper will highlight those issues relating to non popularity of insurance companies in Bangladesh. To find marketing side problems, Gap-model of service marketing will be fitted to the insurance industry of Bangladesh.
format	Article
author	Chowdhury, Tamzid Ahmed Rahman, Masud Ibn Afza, Syeda Rownak
spellingShingle	Chowdhury, Tamzid Ahmed Rahman, Masud Ibn Afza, Syeda Rownak Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
author_facet	Chowdhury, Tamzid Ahmed Rahman, Masud Ibn Afza, Syeda Rownak
author_sort	Chowdhury, Tamzid Ahmed
title	Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
title_short	Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
title_full	Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
title_fullStr	Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
title_full_unstemmed	Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
title_sort	perceptions of the customers towards insurance companies in bangladesh- a study based on the survqual model
publisher	BRAC University
publishDate	2010
url	http://hdl.handle.net/10361/397
work_keys_str_mv	AT chowdhurytamzidahmed perceptionsofthecustomerstowardsinsurancecompaniesinbangladeshastudybasedonthesurvqualmodel AT rahmanmasudibn perceptionsofthecustomerstowardsinsurancecompaniesinbangladeshastudybasedonthesurvqualmodel AT afzasyedarownak perceptionsofthecustomerstowardsinsurancecompaniesinbangladeshastudybasedonthesurvqualmodel
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Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model

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