Role of BTL in marketing communication
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015
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| التنسيق: | Internship report |
| اللغة: | English |
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BRAC University
2015
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/4323 |
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10361-4323 |
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10361-43232019-09-30T03:45:11Z Role of BTL in marketing communication Hossain, Morshed Haque, Shamim Ehsanul BRAC Business School, BRAC University Business administration BTL communication Airtel This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015 Cataloged from PDF version of Internship report. Includes bibliographical references. Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." BTL is a common technique used for "touch and feel" products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensure recall of the brand while at the same time highlighting the features of the product. The terms 'below-the-line' promotion or communication refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods and other purposes as well. This report is prepared on the basis of practical involvement to the BTL wing of MarCom Department of Airtel Bangladesh Limited. I hope that the theoretical knowledge and the practical skill will could be clearly defined through this report, especially in case of BTL communication. Morshed Hossain B. Business Administration 2015-09-01T06:33:46Z 2015-09-01T06:33:46Z 2015 2015-07-02 Internship report ID 11204009 http://hdl.handle.net/10361/4323 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 15 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration BTL communication Airtel |
| spellingShingle |
Business administration BTL communication Airtel Hossain, Morshed Role of BTL in marketing communication |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015 |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Hossain, Morshed |
| format |
Internship report |
| author |
Hossain, Morshed |
| author_sort |
Hossain, Morshed |
| title |
Role of BTL in marketing communication |
| title_short |
Role of BTL in marketing communication |
| title_full |
Role of BTL in marketing communication |
| title_fullStr |
Role of BTL in marketing communication |
| title_full_unstemmed |
Role of BTL in marketing communication |
| title_sort |
role of btl in marketing communication |
| publisher |
BRAC University |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10361/4323 |
| work_keys_str_mv |
AT hossainmorshed roleofbtlinmarketingcommunication |
| _version_ |
1814307030695936000 |