Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community?
Includes bibliographical references (page 7-8).
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2016
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10361-51892019-09-30T02:59:22Z Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? Ahmed, Syed Masud Hossain, Mohammad Shamim Kabir, Moktadir James P Grant School of Public Health, BRAC University Includes bibliographical references (page 7-8). Background: Since 2007, BRAC has been implementing malaria prevention and control programme in 13 endemic districts of Bangladesh under the National Malaria Control Programme. This study was done to examine the role of different communication media in bringing about changes in knowledge and awareness which facilitate informed decision-making for managing malaria-like illnesses. Methods: A baseline survey in 2007 before inception of the programme, and a follow-up survey in 2012 were done to study changes in different aspects of programme interventions including the communication component. Both the surveys used the same sampling technique to select 25 households at random from each of the 30 mauza/villages in a district. A pretested, semi-structured questionnaire was used to collect relevant information from respondents in face-to-face interview. Analysis was done comparing the study areas at two different times. Statistical tests were done as necessary to examine the differences. Results: The intervention succeeded in improving knowledge in some trivial areas (e.g., most frequent symptom suggestive of malaria, importance of using insecticidal bed nets) but not in critical domains necessary for taking informed action (e.g., mode of malaria transmission, awareness about facilities providing free malaria treatment). Inequity in knowledge and practice was quite common depending upon household affluence, location of households in high or low endemic districts, and sex. Of the different media used in Information, Education and communication (IEC) campaigns during the study period, interpersonal communication with community health workers/relatives/neighbours/friends was found to be more effective in improving knowledge and practice than conventional print and audio-visual media. Conclusion: This study reiterates the fact that conventional media may not be user-friendly or culture-sensitive for this semiliterate/ illiterate community where dissemination through ‘words of mouth’ is more common, and as such, interpersonal communication is more effective. This is especially important for initiating informed action by the community in managing malaria-like illnesses. Syed Masud Ahmed Mohammad Shamim Hossain Moktadir Kabir 2016-04-25T17:06:17Z 2016-04-25T17:06:17Z 2014 2014 Article Kabir, M. (2014). Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? PloS One, 9(6), e90711. http://doi.org/10.1371/journal.pone.0090711 1932-6203 http://hdl.handle.net/10361/5189 en BRAC University Journals are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 8 pages application/pdf PloS One |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| description |
Includes bibliographical references (page 7-8). |
| author2 |
James P Grant School of Public Health, BRAC University |
| author_facet |
James P Grant School of Public Health, BRAC University Ahmed, Syed Masud Hossain, Mohammad Shamim Kabir, Moktadir |
| format |
Article |
| author |
Ahmed, Syed Masud Hossain, Mohammad Shamim Kabir, Moktadir |
| spellingShingle |
Ahmed, Syed Masud Hossain, Mohammad Shamim Kabir, Moktadir Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| author_sort |
Ahmed, Syed Masud |
| title |
Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| title_short |
Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| title_full |
Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| title_fullStr |
Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| title_full_unstemmed |
Conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural Bangladeshi community? |
| title_sort |
conventional or interpersonal communication: which works best in disseminating malaria information in an endemic rural bangladeshi community? |
| publisher |
PloS One |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5189 |
| work_keys_str_mv |
AT ahmedsyedmasud conventionalorinterpersonalcommunicationwhichworksbestindisseminatingmalariainformationinanendemicruralbangladeshicommunity AT hossainmohammadshamim conventionalorinterpersonalcommunicationwhichworksbestindisseminatingmalariainformationinanendemicruralbangladeshicommunity AT kabirmoktadir conventionalorinterpersonalcommunicationwhichworksbestindisseminatingmalariainformationinanendemicruralbangladeshicommunity |
| _version_ |
1814307904069566464 |