Web usability of Aarong e- commerce
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2016
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10361-61812019-09-30T03:03:43Z Web usability of Aarong e- commerce Giasuddin, Md. Adrita, Ummul Wara BRAC Business School, BRAC University Aarong e-commerce Arong product Arong This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Aarong is one of the famous fashion houses in Bangladesh who produces and sells handicraft made textile and non-textile products. In June 2014 Aarong launched its website. The online website of the company has been analyzed in this report. My job description and responsibilities as an internee in Aarong E-commerce has been mentioned in thereport. In the analysis, some problems in the website have been identified. Those problems do not let the website of Aarong have a better search engine optimization. Due to the problems the website is facing huge bounce rate and low ranking in Google. Analyzing the problems the website was compared with its competitors. ’Kay Kraft’ (http://kaykraft.com/) and ‘Rang’ (http://rang-bd.com/) were chosen as the main competitors of Aarong’s website. Even though those sites have their own problems but the SEO of theirs are good. The lacking and advantage of website of Aarong was found by comparing its website with the competitor’s one. To solve the problems, some recommendations to improve the website have been suggested in this report. In the review process, to have a successful website has been indicated and a set a time limit been given too to measure the success rate. Md. Giasuddin B. Business Administration 2016-08-17T10:29:35Z 2016-08-17T10:29:35Z 2016 2016-04-24 Internship report ID 11204051 http://hdl.handle.net/10361/6181 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Aarong e-commerce Arong product Arong |
| spellingShingle |
Aarong e-commerce Arong product Arong Giasuddin, Md. Web usability of Aarong e- commerce |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Giasuddin, Md. |
| format |
Internship report |
| author |
Giasuddin, Md. |
| author_sort |
Giasuddin, Md. |
| title |
Web usability of Aarong e- commerce |
| title_short |
Web usability of Aarong e- commerce |
| title_full |
Web usability of Aarong e- commerce |
| title_fullStr |
Web usability of Aarong e- commerce |
| title_full_unstemmed |
Web usability of Aarong e- commerce |
| title_sort |
web usability of aarong e- commerce |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6181 |
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AT giasuddinmd webusabilityofaarongecommerce |
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