A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....
| Autor Principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
© 2013 International Journals of Marketing and Technology (IJMT)
2016
|
| Subjects: | |
| Acceso en liña: | http://hdl.handle.net/10361/6232 |
| id |
10361-6232 |
|---|---|
| record_format |
dspace |
| spelling |
10361-62322016-08-29T05:51:45Z A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective Islam, Md. Tamzidul Marketing This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www.ijmra.us/2013ijmt_september.php The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the positive and negative perception among the consumer. Published 2016-08-29T05:50:17Z 2016-08-29T05:50:17Z 2013-09 Article Islam, M. T. (2013). A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective. International Journals of Marketing and Technology (IJMT), 3(9), 128–142. Retrieved from http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf 2249-1058 http://hdl.handle.net/10361/6232 en © 2013 International Journals of Marketing and Technology (IJMT) |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Islam, Md. Tamzidul A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| description |
This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www.ijmra.us/2013ijmt_september.php |
| format |
Article |
| author |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul |
| author_sort |
Islam, Md. Tamzidul |
| title |
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| title_short |
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| title_full |
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| title_fullStr |
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| title_full_unstemmed |
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective |
| title_sort |
comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a uk market perspective |
| publisher |
© 2013 International Journals of Marketing and Technology (IJMT) |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6232 |
| work_keys_str_mv |
AT islammdtamzidul acomparativestudyandmotherbrandinfluenceondeterminingtheconsumerperceptionofdietcokeanddietpepsiaukmarketperspective AT islammdtamzidul comparativestudyandmotherbrandinfluenceondeterminingtheconsumerperceptionofdietcokeanddietpepsiaukmarketperspective |
| _version_ |
1814308865722810368 |