Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study

This article was published in The IUP Journal of Brand Management [© 2012 The IUP Journal of Brand Management] and the definite version is available at : http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=63840fd4-1c0c-4223-a43d-47dc00a149c9%40sessionmgr4008&vid=2&hid=4205 The article we...

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Bibliographic Details
Main Authors: Ullah, G. M. Shafayet, Prince, Panuel Rozario
Format: Article
Language:English
Published: © 2012 The IUP Journal of Brand Management 2016
Subjects:
Consumer behavior
Economic aspects
Sales promotion
Fast moving consumer goods
Online Access:http://hdl.handle.net/10361/6236

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