Factors affecting consumers preferences on fast food items in Bangladesh

Factors affecting consumers preferences on fast food items in Bangladesh

This article was published in Journal of Applied Business Research (JABR) [© 2010 Journal of Applied Business Research (JABR)] and the definite version is available at : http://cluteinstitute.com/ojs/index.php/JABR/article/view/313/303 The article website is at: http://www.cluteinstitute.com/journal...

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Bibliografiske detaljer
Main Authors:	Ullah, G. M. Shafayet, Islam, Nazrul
Format:	Article
Sprog:	English
Udgivet:	Journal of Applied Business Research (JABR) 2016
Fag:	Fast food preferences Brand reputation Similarity in taste Cost and quality Nearness and accessibility
Online adgang:	http://hdl.handle.net/10361/6309

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