Effectiveness of brand presence on digital marketing by Positive Hub 360
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Format: | Internship report |
| Jezik: | English |
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BRAC University
2016
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| Online dostop: | http://hdl.handle.net/10361/6581 |
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10361-6581 |
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10361-65812019-09-30T03:01:17Z Effectiveness of brand presence on digital marketing by Positive Hub 360 Mostafa, Chowdhury Fahim Chowdhury, Mr. Noman Hossain BRAC Business School, BRAC University Digital marketing Positive Hub 360 Brand management This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 52). In the field of marketing, digital marketing is the newest concerned field with organizational activity aimed at promoting the brands of individuals and groups in organizational environment. This study aimed at Effectiveness of Brand Presence on Digital Marketing undertaken by POSITIVE HUB 360 as a case study. Primary data was collected by use of personal interactions and secondary data was gathered from various sources such as the POSITIVE HUB 360 corporate plan, its marketing policy and modules and industry magazines. Literature review discussed the following based on other scholars contribution to the subject overview of social media, social media marketing, growth of social media marketing as a conclusion of the chapter. The overview of the organization on "POSTIVE HUB 360. and well as its mission, vision, team, objective,clients, services offered by POSITIVE HUB 360 and how departments work like HR recruiting process of new digital account executive, the basic functions of the client service department like maintain relationship with the clients and prospects, creative department work and finance departments support. The objective of the report is analyzed. The study recommends that a strategic management needs to be brought at POSITIVE HUB 360 should be considered on the basis of overall company objectives. In addition, the goals of the company should determine what social media marketing programs are to be organized for the business and employees Before coming up with any conclusion based on this report it must be consider that the report is prepared within a very short period of time. So, there are lacking in the data. However, still the report may be helpful for any further study of effectiveness of digital marketing that is social media marketing. The study concluded that POSITIVE HUB 360 needs to take action to correct its digital marketing activities, and make sure the processes involved are duly followed. Chowdhury Fahim Mostafa B. Business Administration 2016-10-18T03:56:48Z 2016-10-18T03:56:48Z 2016 2016-06-24 Internship report ID 10204011 http://hdl.handle.net/10361/6581 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Positive Hub 360 Brand management |
| spellingShingle |
Digital marketing Positive Hub 360 Brand management Mostafa, Chowdhury Fahim Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Chowdhury, Mr. Noman Hossain |
| author_facet |
Chowdhury, Mr. Noman Hossain Mostafa, Chowdhury Fahim |
| format |
Internship report |
| author |
Mostafa, Chowdhury Fahim |
| author_sort |
Mostafa, Chowdhury Fahim |
| title |
Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| title_short |
Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| title_full |
Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| title_fullStr |
Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| title_full_unstemmed |
Effectiveness of brand presence on digital marketing by Positive Hub 360 |
| title_sort |
effectiveness of brand presence on digital marketing by positive hub 360 |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6581 |
| work_keys_str_mv |
AT mostafachowdhuryfahim effectivenessofbrandpresenceondigitalmarketingbypositivehub360 |
| _version_ |
1814308866070937600 |