Service marketing in corporate sector (RMG)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
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| Formato: | Internship report |
| Lenguaje: | English |
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BRAC University
2017
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| Acceso en línea: | http://hdl.handle.net/10361/7836 |
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10361-7836 |
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10361-78362019-09-30T03:19:12Z Service marketing in corporate sector (RMG) Tareq, Salahuddin Mohammad Aziz, Mohammad Tareque BRAC Business School, BRAC University Service marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. Service marketing in business to business segment is a complex thing especially in Bangladesh, where the market is price sensitive. Tri-Zone is an engineering firm, integrates whole security system solution. After Rana plaza incident buyers from western countries are more concern about factory compliance. So the main target of Tri-Zone is to meet compliance as per rule rather than proper service. Many garment owners just install the system without any knowledge which has been rejected by compliance authority. Tri-Zone born on the verse of Rana plaza incident and made a good relationship with compliance auditors. That creates competitive advantages over other companies. Most of the Garment owners even don’t care about the long term servicing system, rather than they want a short term service which will be approved by the compliance auditors. But Tri-Zone focuses on long-term relationship with a premium price. So the target customer of Tri-Zone is almost selective. The common habit of Tri-Zone is to introduce new technology and new product line for which customers are more satisfied than manufacturers. Tri-Zone is now trying to enter the new market like footwear, pharmaceuticals, and Government projects Hotels and commercial building. Salahuddin Md Tareq M. Business Administration 2017-03-02T08:36:16Z 2017-03-02T08:36:16Z 2016 2016-09-01 Internship report ID 13164157 http://hdl.handle.net/10361/7836 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Service marketing |
| spellingShingle |
Service marketing Tareq, Salahuddin Mohammad Service marketing in corporate sector (RMG) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. |
| author2 |
Aziz, Mohammad Tareque |
| author_facet |
Aziz, Mohammad Tareque Tareq, Salahuddin Mohammad |
| format |
Internship report |
| author |
Tareq, Salahuddin Mohammad |
| author_sort |
Tareq, Salahuddin Mohammad |
| title |
Service marketing in corporate sector (RMG) |
| title_short |
Service marketing in corporate sector (RMG) |
| title_full |
Service marketing in corporate sector (RMG) |
| title_fullStr |
Service marketing in corporate sector (RMG) |
| title_full_unstemmed |
Service marketing in corporate sector (RMG) |
| title_sort |
service marketing in corporate sector (rmg) |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7836 |
| work_keys_str_mv |
AT tareqsalahuddinmohammad servicemarketingincorporatesectorrmg |
| _version_ |
1814308046283735040 |