Marketing strategy of NESCAFÉ Alegria 510
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2017
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| Dostęp online: | http://hdl.handle.net/10361/8152 |
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10361-81522019-09-30T03:17:02Z Marketing strategy of NESCAFÉ Alegria 510 Salam, Naeem Md. Khairus Akhtar, Afsana BRAC Business School, BRAC University NESCAFÉ Marketing strategy This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38). The organization to be studied for internship reports in Nestle Bangladesh Limited. In Bangladesh, Nestle has started its journey in 1994. I was appointed in Nestle Professional function of Nestle Bangladesh Limited as an intern. I got the opportunity to acquire a closer understanding to the sales and distribution process of Nestle Professional function. Nestle Professional is one of three sales wings of Nestle Bangladesh Limited. This function focus on out of home consumption but Sales and Nutrition function focus on in home consumption. Contribution of Nestle Professional is increasing day by day. Project 'Step Up' of Nestle Professional in Bangladesh includes out of home consumption solution. So we have \Demand Generation Team. to maintain aggressive selling and customer service of NESCAFE Alegria 510 machine. This is a whole new concept of coffee for our country which gives an ultimate international experience for the coffee lovers with the brand name of NESCAFE. The main purpose of this project is to fulfill the thirst of genuine coffee lovers. Step Up mainly focuses on the premium customers. This easy-to-use countertop coffee machine delivers authentic, quality cafe-style beverages at an affordable price. Its compact design and simple technology make it suitable for any location-just press the button to enjoy one of the five delicious beverages. Brewing one beverage at a time ensures the freshness of every cup. The Alegria 510 product starts with Nestle quality coffee beans and is further enhanced with finely ground roasted coffee called micro-grinds (4%). These coffee grind morsels ensure a coffee that is rich, aromatic, and full of flavor. DG (demand generator) team members along with interns visit the market to find out the potential customers and then they approach the customers to sell the machine. Lifetime servicing and 1 year replacement system makes it more attractive. Besides different branding policies like POP materials, activation programs and campaigns took place in this short time run of project 'Step Up'. Currently this project is working on online branding through Daraz.com. Also collaboration with different banks and renowned companies made this project acceptable to the higher end customers. Naeem Md. Khairus Salam B. Business Administration 2017-05-18T06:27:42Z 2017-05-18T06:27:42Z 2016 2016-01-10 Internship report ID 13104260 http://hdl.handle.net/10361/8152 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 46 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
NESCAFÉ Marketing strategy |
| spellingShingle |
NESCAFÉ Marketing strategy Salam, Naeem Md. Khairus Marketing strategy of NESCAFÉ Alegria 510 |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Salam, Naeem Md. Khairus |
| format |
Internship report |
| author |
Salam, Naeem Md. Khairus |
| author_sort |
Salam, Naeem Md. Khairus |
| title |
Marketing strategy of NESCAFÉ Alegria 510 |
| title_short |
Marketing strategy of NESCAFÉ Alegria 510 |
| title_full |
Marketing strategy of NESCAFÉ Alegria 510 |
| title_fullStr |
Marketing strategy of NESCAFÉ Alegria 510 |
| title_full_unstemmed |
Marketing strategy of NESCAFÉ Alegria 510 |
| title_sort |
marketing strategy of nescafé alegria 510 |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8152 |
| work_keys_str_mv |
AT salamnaeemmdkhairus marketingstrategyofnescafealegria510 |
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