Analyzing distribution strategies of ACI-Colgate based on retailers feedback
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Lingua: | English |
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BRAC University
2018
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| Accesso online: | http://hdl.handle.net/10361/8995 |
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10361-89952019-09-30T03:19:14Z Analyzing distribution strategies of ACI-Colgate based on retailers feedback Bari, Md. Safiul Akter, Tania BRAC Business School, BRAC University FMCG ACI Consumer Brands Colgate Distribution strategy This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 53-54). ACI Limited is one of the most leading FMCG’s of Bangladesh. Beside own products ACI Consumer Brands import globally acclaimed home care products. Among them Colgate is one of the most successful brands in Bangladesh. Colgate Palmolive is the current leader in manufacturing and distribution of oral care and general hygiene products in the world (Crescendo Networks, 2011). In Bangladesh, the product is so popular and still running successfully. ACI Limited has many distribution strategies to distribute Colgate to the utmost customer. To develop the distribution channel, the organization conducted a Retailers study to learn from the shopkeepers. This report includes the distribution strategy of ACI. Also, it includes the structure of distribution strategy and the controlling and maintaining process. Beside this, competitors’ strategies are thoroughly analyzed based on retailers’ feedback. ACI conducted this retailer’s survey to analyze market gaps and based on that a fair recommendation has been provided to develop distribution channel. During the study, Dhaka zone was covered only. First, entire Dhaka zone was divided into territories. Then some areas (mostly called beat) had been selected within those territories. After that, the shopkeepers were interviewed and they share their opinions about the product, its distribution system, policy, suggestion and everything. With all the information and findings from survey, adequate analysis has done in terms of Colgate present distribution’s situations. Suggestions are provided at the end of the report for the betterment of the brand in future Md. Safiul Bari B. Business Administration 2018-01-09T09:41:41Z 2018-01-09T09:41:41Z 2017 2017-08-29 Internship report ID 13304070 http://hdl.handle.net/10361/8995 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
FMCG ACI Consumer Brands Colgate Distribution strategy |
| spellingShingle |
FMCG ACI Consumer Brands Colgate Distribution strategy Bari, Md. Safiul Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Bari, Md. Safiul |
| format |
Internship report |
| author |
Bari, Md. Safiul |
| author_sort |
Bari, Md. Safiul |
| title |
Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| title_short |
Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| title_full |
Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| title_fullStr |
Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| title_full_unstemmed |
Analyzing distribution strategies of ACI-Colgate based on retailers feedback |
| title_sort |
analyzing distribution strategies of aci-colgate based on retailers feedback |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8995 |
| work_keys_str_mv |
AT barimdsafiul analyzingdistributionstrategiesofacicolgatebasedonretailersfeedback |
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1814308361234022400 |