Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh

Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.

Dades bibliogràfiques
Autor principal:	Aziz, Hesamul
Altres autors:	Haque, K.M. Nafiul
Format:	Internship report
Idioma:	English
Publicat:	BRAC University 2018
Matèries:	Facebook Mass media Consumer promotion Ogilvy & Mather Bangladesh Digital marketing
Accés en línia:	http://hdl.handle.net/10361/9297

Ítems similars

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
per: Ahona, Annan Masum
Publicat: (2024)

ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh
per: Islam, Nusrat Binte
Publicat: (2017)

Internship report on Ogilvy & Mather : focusing on marketing campaign
per: Islam, Rifat Ara
Publicat: (2015)

Digital marketing communications and its impact on the potential and current clients of Ogilvy & Mather
per: Ahamed, Md. Mahedi
Publicat: (2018)

Digital marketing strategies of Ogilvy & Mather Communications (Pvt.) Limited
per: Saikat, Md. Zobaidul Islam
Publicat: (2017)

Consumer perception on Free Basic App: an empirical study on consumer perception on providing basic internet services to the non-internet users by Facebook
per: Ahmed, Alauddin
Publicat: (2017)

Roles of digital marketing communications over conventional marketing: a perspective on Ogilvy & Mather Communications (Pvt.) Ltd
per: Hasan, Md. Fuad
Publicat: (2016)

Digital content analysis fantasy kingdom –case study in Ogilvy
per: Urmi, Nurjahan Akter
Publicat: (2017)

Service marketing report on Ogilvy & Mather, Bangladesh
per: Salam, Arman
Publicat: (2017)

Facebook : utopia, dystopia or heterotopia
per: Zaman, Tabassum
Publicat: (2016)

Mass media 95/96 /
Publicat: (1995)

Mass media 96/97 /
Publicat: (1996)

Use of Facebook and its impact on the university students in Dhaka: an exploratory analysis
per: Kim, Jeongki
Publicat: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
per: Khondokar, Golam Ishtiaq
Publicat: (2017)

Writing for the mass media /
per: Stovall, James Glen
Publicat: (2006)

The mass media and village life : an Indian study /
per: Hartmann, Paul, | 1938-
Publicat: (1989)

Designing health messages : approaches from communication theory and public health practice /
Publicat: (1995)

The dynamics of mass communication /
per: Dominick, Joseph R.
Publicat: (1994)

Introducing mass communication /
per: Gamble, Michael, 1943-
Publicat: (1989)

Introduction to mass communication : media literacy and culture /
per: Baran, Stanley J.

The effects of mass communication /
per: Klapper, Joseph T.
Publicat: (1960)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
per: Roy, Aboni
Publicat: (2022)

The future marketing aspect of Facebook in Bangladesh
per: Ansary, Asif
Publicat: (2022)

Readings in mass communication : concepts and issues in the mass media /
Publicat: (1989)

Theories of mass communication /
per: DeFleur, Melvin L. (Melvin Lawrence), 1923-
Publicat: (1989)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
per: Ullah, G. M. Shafayet, et al.
Publicat: (2016)

Facebook marketing : designing your next marketing campaign /
per: Levy, Justin R. (Justin Robert)
Publicat: (2010)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
per: Rahman, Mahamudur
Publicat: (2020)

Using the mass media /
Publicat: (1979)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
per: Pantho, Md. Humaun Kabir
Publicat: (2024)

Investigating the impact of facebook on developing English language proficiency at the tertiary level students in Bangladesh
per: Rahman, Maliha
Publicat: (2019)

The discourse analysis of Facebook and its impact on language learning: a study
per: Sen, Nobanita
Publicat: (2017)

Media : an introductory analysis of American mass communications /
per: Sandman, Peter M.
Publicat: (1976)

Media, gender and identity : an introduction /
per: Gauntlett, David
Publicat: (2008)

The one to one future : building relationships one customer at a time /
per: Peppers, Don
Publicat: (1997)

Fundamentals of media effects /
per: Bryant, Jennings
Publicat: (2002)

Reshaping the media : mass communication in an information age /
per: Dennis, Everette E.
Publicat: (1989)

Women, feminism and media /
per: Thornham, Sue
Publicat: (2007)

Questioning the media : a critical introduction /
Publicat: (1995)

Understanding media : the extensions of man /
per: McLuhan, Marshall, 1911-1980
Publicat: (2003)