Adoption of online social media innovation: Who's inside the spectrum?

This book chapter was published in the book named Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications [© 2014, IGI Global.] and the definite version is available at: http://doi.org/10.4018/978-1-4666-6114-1.ch025 The Article's website is at: https://www.igi-global.c...

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Xehetasun bibliografikoak
Egile Nagusiak:	Raziuddin, Khan Md Raziuddin, Shahriar, Faisal Mohammad
Beste egile batzuk:	BRAC Business School, BRAC University
Formatua:	Book chapter
Hizkuntza:	English
Argitaratua:	© 2014, IGI Global. 2018
Gaiak:	Adoption of innovations Managing innovation Online social medias
Sarrera elektronikoa:	http://hdl.handle.net/10361/9454 http://doi.org/10.4018/978-1-4666-6114-1.ch025 https://www.igi-global.com/gateway/article/75459#pnlRecommendationForm

id	10361-9454
record_format	dspace
spelling	10361-94542018-03-13T12:12:45Z Adoption of online social media innovation: Who's inside the spectrum? Raziuddin, Khan Md Raziuddin Shahriar, Faisal Mohammad BRAC Business School, BRAC University Adoption of innovations Managing innovation Online social medias This book chapter was published in the book named Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications [© 2014, IGI Global.] and the definite version is available at: http://doi.org/10.4018/978-1-4666-6114-1.ch025 The Article's website is at: https://www.igi-global.com/gateway/article/75459#pnlRecommendationForm Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies might carry great significance in this new but exploding field of business and marketing. This study focuses on proposing an 'Adoption Spectrum' for OSM innovations by the users by proliferating Rogers's 'Adoption of Innovation' with the 'Typology of OSM Users'. Absolutely conceptual and qualitative in nature, the study concentrates on assessing the speed and magnitude of adoption of OSM innovations by the users. The proposed spectrum is an alignment between Rogers's work and the OSM user typology. Mentionable limitation of this piece of work may be forwarding the empirical justifications for further study. However, the study may be used as input for managing innovations by the firms that venture through OSM. Published 2018-02-13T06:31:57Z 2018-02-13T06:31:57Z 2014-06-30 Book chapter Raziuddin Taufique, K. M., & Shahriar, F. M. (2014). Adoption of online social media innovation: Who's inside the spectrum? Digital arts and entertainment: Concepts, methodologies, tools, and applications (pp. 543-557)10.4018/978-1-4666-6114-1.ch025 9781466661158 1466661143 9781466661141 http://hdl.handle.net/10361/9454 http://doi.org/10.4018/978-1-4666-6114-1.ch025 https://www.igi-global.com/gateway/article/75459#pnlRecommendationForm en © 2014, IGI Global.
institution	Brac University
collection	Institutional Repository
language	English
topic	Adoption of innovations Managing innovation Online social medias
spellingShingle	Adoption of innovations Managing innovation Online social medias Raziuddin, Khan Md Raziuddin Shahriar, Faisal Mohammad Adoption of online social media innovation: Who's inside the spectrum?
description	This book chapter was published in the book named Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications [© 2014, IGI Global.] and the definite version is available at: http://doi.org/10.4018/978-1-4666-6114-1.ch025 The Article's website is at: https://www.igi-global.com/gateway/article/75459#pnlRecommendationForm
author2	BRAC Business School, BRAC University
author_facet	BRAC Business School, BRAC University Raziuddin, Khan Md Raziuddin Shahriar, Faisal Mohammad
format	Book chapter
author	Raziuddin, Khan Md Raziuddin Shahriar, Faisal Mohammad
author_sort	Raziuddin, Khan Md Raziuddin
title	Adoption of online social media innovation: Who's inside the spectrum?
title_short	Adoption of online social media innovation: Who's inside the spectrum?
title_full	Adoption of online social media innovation: Who's inside the spectrum?
title_fullStr	Adoption of online social media innovation: Who's inside the spectrum?
title_full_unstemmed	Adoption of online social media innovation: Who's inside the spectrum?
title_sort	adoption of online social media innovation: who's inside the spectrum?
publisher	© 2014, IGI Global.
publishDate	2018
url	http://hdl.handle.net/10361/9454 http://doi.org/10.4018/978-1-4666-6114-1.ch025 https://www.igi-global.com/gateway/article/75459#pnlRecommendationForm
work_keys_str_mv	AT raziuddinkhanmdraziuddin adoptionofonlinesocialmediainnovationwhosinsidethespectrum AT shahriarfaisalmohammad adoptionofonlinesocialmediainnovationwhosinsidethespectrum
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Adoption of online social media innovation: Who's inside the spectrum?

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