01547nam a2200277 a 4500 15982263 091113s2010 njua b 001 0 eng d 2009047256 9780470537190 (cloth) DLC DLC DLC BD-DhAAL HF5415.1265 .F678 2010 658.8/72 22 Fox, Vanessa, 1972- Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox. Hoboken, N.J. : John Wiley & Sons, c2010. xiv, 242 p. ill.; 24 cm. Includes bibliographical references and index. 00021939 How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. Internet marketing. Internet searching. Web search engines. Ayesha Abed Library General Shelf. 1 10466 10466 0 0 ddc 0 658_872000000000000_FOX 0 14410 BRACUL BRACUL GEN 2011-02-23 Development Book Agency 2076.00 9 90 658.872 FOX 3010021939 2022-12-08 2019-06-13 1 2011-02-23 BK