01856nam a2200289 a 4500 13429652 110222s2004 inua 001 0 eng d 2003026693 9780471470649 0471470643 (paper/website) DLC DLC DLC BD-DhAAL 658.8/02 22 Berry, Michael J. A. Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. 2nd ed. Indianapolis, Ind. : Wiley Pub., c2004. xxv, 643 p. : ill. ; 24 cm. Includes index. Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. 00021975 Data mining. Marketing Data processing. Business Data processing. Linoff, Gordon. Ayesha Abed Library General shelf 10474 10474 0 0 ddc 0 658_800000000000000_02_BER 0 14426 BRACUL BRACUL GEN 2011-02-24 Karim International 3500.00 5 19 658.802 BER 3010021975 2019-09-08 2019-08-07 1 2011-02-24 BK