01783nam a2200313 a 4500 16219843 100506s2011 njua b 001 0 eng 2010019160 9780136074892 0136074898 9780136074625 0136074626 DLC DLC BD-DhAAL HF5415.13 .W5476 2011 658.8 22 Winer, Russell S. Marketing management / Russell S. Winer, Ravi Dhar. 4th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2011. xxi, 506 p. : col. ill. ; 28 cm. Includes bibliographical references and index. 00022380 Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. Marketing Management. Dhar, Ravi. Ayesha Abed Library General Shelf. 10712 10712 0 0 ddc 0 658_800000000000000_WIN 0 16125 BRACUL BRACUL GEN 2011-04-19 Development Book Agency 14350.00 3 56 658.8 WIN 3010022380 2019-04-03 2016-09-05 1 2011-04-19 BK 0 0 ddc 0 658_800000000000000_WIN 0 16126 BRACUL BRACUL GEN 2011-04-19 Development Book Agency 14350.00 6 32 658.8 WIN 3010022381 2019-08-27 2019-05-19 2 2011-04-19 BK