01087nam a2200301 a 4500 12695626 110515s2003 maua b 001 0 eng 2002025544 0070530424 0072471425 (alk. paper) DLC DLC DLC BD-DhAAL pcc 658.8 21 Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. 3rd ed. Boston ; ew Delhi : McGraw-Hill/Irwin, c2003 [Reprinted]. xx, 668 p. : ill. ; 26 cm. Includes bibliographical references and index. 00009186 Service industries Marketing. Customer services. Marketing. Bitner, Mary Jo. Ayesha Abed Library General shelf. 1 10846 10846 0 0 ddc 0 658_800000000000000_ZEI 0 16487 BRACUL BRACUL GEN 2011-05-16 26 225 658.8 ZEI 3010009186 2023-05-09 2023-05-02 1 2011-05-16 BK