Sutherland, M., & Sylvester, A. K. (2010). Advertising and the mind of the consumer: What works, what doesn't, and why (3rd ed.). Allen & Unwin.
Cita Chicago Style (17a ed.)Sutherland, Max, y Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 3rd ed. St. Leonards, NSW: Allen & Unwin, 2010.
Cita MLA (8a ed.)Sutherland, Max, y Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 3rd ed. Allen & Unwin, 2010.
Precaución: Estas citas no son 100% exactas.