01286nam a2200301 a 4500 12136501 111120s2010 at a b 001 0 eng 00340982 9781741755992 1865082317 DLC DLC DLC BD-DhAAL HF5822 .S84 2000 659.1019 21 Sutherland, Max Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. 3rd ed. St. Leonards, NSW : Allen & Unwin, 2010. xii, 366 p. : ill. ; 23 cm. "revised 3rd international edition"--Cover. Includes bibliographical references and index. 00023828 Advertising Psychological aspects. Consumer behavior. Sylvester, Alice K. Ayesha Abed Library General shelf. 11452 11452 0 0 ddc 0 659_101900000000000_SUT 0 18612 BRACUL BRACUL GEN 2011-11-21 2 25 659.1019 SUT 3010023828 2019-01-10 2018-08-30 1 2011-11-21 BK 0 0 ddc 0 659_101900000000000_SUT 0 18613 BRACUL BRACUL GEN 2011-11-21 2 14 659.1019 SUT 3010023829 2022-08-01 2022-07-25 2 2011-11-21 BK