Marketing financial services /

Marketing financial services /

"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Farquhar, Jillian
Rannpháirtithe:	Meidan, Arthur, 1936-
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Eagrán:	2nd ed.
Ábhair:	Financial services industry > Marketing. Marketing Financi�ele instellingen
Classic Catalogue:	View this record in Classic Catalogue

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