Nudge : improving decisions about health, wealth, and happiness - Thaler, Richard H., 1945-; Sunstein, Cass R. (New Haven : Yale University Press ; Penguin Books, 2008)
"A Caravan book"--T.p. verso.
Includes bibliographical references (pages 263-282) and index.
Includes bibliographical references (pages 272-302) and index.
Complimentary copy from Dr. Sang Hoon Lee, Dean of Brac Business School, Brac University
Keywords: Economics -- Psychological aspects; Choice (Psychology) -- Economic aspects; Decision making -- Psychological aspects; Consumer behavior; Economics