02420cam a22003494a 4500 16555709 20130620123131.0 130620s2011 nyu b 001 0 eng 2010048454 9780230110267 (hbk.) DLC DLC BTCTA YDXCP BKL CDX BWX VP@ UPZ LMR C#P BDX UND TULIB ALAUL DLC BD-DhAAL HD60 .M327 2011 658.8 22 Mainwaring, Simon, 1967- 2186 We first : how brands and consumers use social media to build a better world / Simon Mainwaring. How brands and consumers use social media to build a better world 1st ed. New York : Palgrave Macmillan, 2011. vi, 250 p. ; 25 cm. Includes bibliographical references (p. [233]-244) and index. Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. 27191, 27192 Social responsibility of business. 1449 Capitalism. 2187 Social media Economic aspects. 2188 Branding (Marketing) 936 Internet marketing. 2189 ddc BK 13604 13604 0 0 ddc 0 658_800000000000000_MAI 0 22768 BRACUL BRACUL GEN 2013-06-20 STS International 2129.00 1 658.8 MAI 3010027191 2019-04-03 2017-01-21 1 2013-06-20 BK 0 0 ddc 0 658_800000000000000_MAI 0 22769 BRACUL BRACUL GEN 2013-06-20 STS International 2129.00 0 658.8 MAI 3010027192 2019-04-03 2 2013-06-20 BK