01231nam a2200325 a 4500 27593 BD-DhAAL 20130926115910.0 130927s2012 enka b 001 0 eng 2010935044 9780199587407 (hbk.) 9780199655854 019958740X (hbk.) UKM UKM YDXCP BWK LGG CDX DLC BD-DhAAL HF5415.1255 .H65 2010 658.827 22 14024 14024 14024 Holt, Douglas B. 3263 Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. Oxford : Oxford University Press, c2012. xv, 387 p. : ill. ; 24 cm. Includes bibliographical references and index. 27593 Branding (Marketing) 936 Marketing Social aspects. 3264 Branding (Marketing) Case studies. 3265 Cameron, Douglas. 3266 ddc BK 0 0 ddc 0 658_827000000000000_HOL 0 23508 BRACUL BRACUL GEN 2013-09-26 Karim International 1870.00 5 14 658.827 HOL 3010027593 2026-05-13 2026-02-26 1 2013-09-26 BK