01426nam a22003374a 4500 27596 BD-DhAAL 20150208115606.0 130926s2005 njua b 001 0 eng 2005007457 9780471690160 (cloth) 0471690163 (cloth) DLC DLC DLC Bd-DhAAL HD69.B7 K46 2005 658.8/27 22 14026 14026 14026 Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. Hoboken, N.J. : Wiley, c2005. xvii, 334 p. : ill. ; 24 cm. Includes bibliographical references and index. 27596 Brand name products. 3270 Branding (Marketing) 936 Customer relations Management. 3271 Tybout, Alice M. 3272 Calkins, Tim. 3273 Kellogg School of Management. 3274 ddc BK 0 0 ddc 0 658_827000000000000_KEL 0 23510 BRACUL BRACUL GEN 2013-09-26 Karim International 2590.00 6 17 658.827 KEL 3010027596 2020-10-15 2019-09-04 1 2013-09-26 BK 0 0 ddc 0 658_827000000000000_KEL 0 23675 IGS IGS GEN 2013-11-14 Karim International 2590.00 0 658.827 KEL 3010027749 2013-11-14 2 2013-11-14 BK