01683nam a2200301 i 4500 27844 BD-DhAAL 20140119153747.0 190114t20142014maua b 001 0 eng 2013010934 9780132953443 0132953447 DLC eng DLC rda DLC BD-DhAAL HF5415.1265 .S774 2014 658.8/72 23 Strauss, Judy. 3730 E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University. 7th ed. Boston : Pearson, 2014 xvi, 480 p. : ill. ; 24 cm. Includes bibliographical references (p. 462-469) and index. Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management. 27844 Internet marketing. 2189 Frost, Raymond. 3731 ddc BK 14141 14141 0 4 ddc 0 658_872000000000000_STR 0 23831 BRACUL BRACUL GEN 2014-01-19 Trim Education 15775.00 3 3 658.872 STR 3010027844 2014-09-28 2014-06-30 1 2014-01-19 BK Koha Inventory 2020