03510nam a2200433 a 4500 28001 BD-DhAAL 20140420134343.0 120514s2013 enka e b 001 0 eng d 2012939638 9780857027665 (hardback) 0857027662 (hardback) 0857027670 (paperback) 9780857027672 (paperback) UKMGB eng UKMGB OCLCO YDXCP BWK YNK CDX BWX YOU NGU MUU FCM DLC BD-DhAAL eng HF5415.2 .B453 2013 658.83 23 Belk, Russell W. 4249 Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. Qualitative consumer and marketing research London : SAGE, 2013. 234 p. : ill. ; 25 cm. Includes bibliographical references (p. [211]-228) and index. Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts. "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website. 28001 Marketing research. 4250 Consumers Research. 4251 Qualitative research. 3662 Fischer, Eileen, 1959- 4252 Kozinets, Robert V., 1964- 4253 ddc BK 14283 14283 0 0 ddc 0 658_830000000000000_BEL 0 24144 BRACUL BRACUL GEN 2014-04-20 Karim International 3700.00 2 6 658.83 BEL 3010028001 2014-12-30 2014-12-04 1 2014-04-20 BK 0 0 ddc 0 658_830000000000000_BEL 0 24145 BRACUL BRACUL GEN 2014-04-20 Karim International 3700.00 1 2 658.83 BEL 3010028002 2014-12-27 2014-04-24 2 2014-04-20 BK 0 0 ddc 0 658_830000000000000_BEL 0 24146 BRACUL BRACUL GEN 2014-04-20 Karim International 3700.00 2 28 658.83 BEL 3010028003 2023-07-05 2023-02-19 3 2014-04-20 BK 0 0 ddc 0 658_830000000000000_BEL 0 24147 BRACUL BRACUL GEN 2014-04-20 Karim International 3700.00 4 41 658.83 BEL 3010028004 2025-12-21 2025-06-21 4 2014-04-20 BK 0 0 ddc 0 658_830000000000000_BEL 0 24148 BRACUL BRACUL GEN 2014-04-20 Karim International 3700.00 2 6 658.83 BEL 3010028005 2014-11-27 2014-11-15 5 2014-04-20 BK